Is “The Voice” a Scam?

After nineteen seasons of ‘The Voice’ we still haven’t seen a new famous artist arise from the shows previous season winners

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Trae Patton/NBC

The four judges of 2020 series of The Voice (Photo by: Trae Patton/NBC)

George Murnock, staff writer

While people on The Voice are promised a chance at being a superstar, it seems that we rarely, if ever see any winners go on to lead superstar careers. The Voice is a reality tv show that first aired in 2011 where celebrity judges such as Blake Shelton, Adam Levine, Gwen Stefani, Pharrell Williams, etc, judge contestants singing abilities. The game works by having the judges choose which contestants they want on their team, then as the season progresses the contestants on each team go up head to head until there is only one winner left. The prize is $100,000 and a confirmed contract with Universal Music Group. The show has been airing for over ten years now and it seems that we haven’t seen anyone’s careers blow up after winning. 

When we think of other reality tv shows similar to The Voice such as American Idol, for example, we recognize big singers who have blown up, like Kelly Clarkson, Chris Daughtery, Carrie Underwood, and many more popular artists. The Voice has a lot of skeptics who question the credibility of the show’s promises. 

One of the main arguments we tend to see a lot is the fact that the show mainly gravitates towards boosting the careers of the judges as opposed to the contestants. Critics on Reddit have argued that “Adam Levine and Blake Shelton’s careers are the biggest things to come out of The Voice.” The banter between Adam Levine and Blake Shelton is very obvious and sometimes overwhelming. However, fans have gravitated towards both of them leaving their careers to skyrocket. 

Many have also argued that “The Voice” is simply just trying to push out too many artists. In today’s society where it is the easiest, it’s ever been to discover new talent with social media platforms like Spotify, Tik Tok, Instagram, Youtube, etc. They are pushing the fact that everybody has great talent, leaving fans split upon who is their favorite artist because inevitably most of them get knocked out of the competition. 

Another Reddit user had this to say about their opinion on some of the contestants, “Plus reality shows have way less sway in the digital age where we can just find new musicians any time, we’re less likely to rely on a tv show to sell us on someone. And in general, we’re seeing fewer and fewer “stars.”

It amazes me how after ten years of this show being on the air and no visible proof of any winner going on to lead these superstar lifestyles and careers, how this show is still in production. The show clearly cares more about boosting the careers of the already famous judges rather than the contestants themselves. With the new forms of social media coming to their peak of recognizing talent, I can’t see these types of shows lasting much longer.